State of Higher Ed LMS Market for US and Canada: 2019 Mid-Year Edition

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12 replies
  1. Jon Doe
    Jon Doe says:

    If D2L market share shrunk in both the second half of 2018 and in the first half of 2019 why does your graphic show them as flat? You even seem to have edited the graphic from last year showing that marked decline. What gives?

    • Jane Doe
      Jane Doe says:

      Now now Jon, keep your Canvas bias out of this! It’s because D2L had a decline in FTE due to large for-profit closures. From a market share perspective, they’ve increased their client count.

      • Jon Doe
        Jon Doe says:

        “While D2L’s market share with Brightspace actually decreased slightly…” Me thinks it’s D2L bias at play here…

    • Phil Hill
      Phil Hill says:

      I sent this same response by email, but here it is in public.

      Jon (like that twist, by the way),

      D2L did lose market share, but the combined loss over the past year was roughly 0.2%. The graphic design is not able to capture that level detail. Over time, we continue to capture historical data which provides a more accurate picture of the past, leading to adjustments. These two issues combined lead to a trend for them that looks flat rather than showing very small decline – wish we could visually show this level of detail outside of a data table, but what we have is best approximation.

      Hope this helps explain.

  2. Victor Hugo
    Victor Hugo says:

    i’ve seen this graph in a few circles now. The data is innacurate as it also accounts for all of Moodle’s free sites. If it reflected paid sites in use, the market share is significantly less.

    • Phil Hill
      Phil Hill says:

      No data set is perfect, but this is not inaccurate in the way you describe. We take an institution-centric view: percentage of institutions choosing each LMS as its primary system. This does include free Moodle sites as well as paid (mostly Moodle Partner or Blackboard OpenLMS) sites. Put another way, it reflects sites in use, whether paid or not.

    • Phil Hill
      Phil Hill says:

      Edutechnica is a separate data set that we do not control. We (at MindWires) work with LISTedTECH – I would not try to make that time of reconciliation between the two.

Trackbacks & Pingbacks

  1. […] drop from 2017. “This slowdown seems to be a type of plateau rather than a continuing trend,” explains Phil […]

  2. […] its closest competitors, Blackboard. Market analyst Phil Hill reported that Instructure’s Canvas has a 35 percent market share by student enrollment and 28 percent share by institutions. By enrollment, Blackboard’s Learn […]

  3. […] its closest competitors, Blackboard. Market analyst Phil Hill reported that Instructure’s Canvas has a 35 percent market share by student enrollment and 28 percent share by institutions. By enrollment, Blackboard’s Learn […]

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